In 2025, the show was primarily aimed at gin enthusiasts. In 2026, it opens its doors to the full spectrum of spirits: whisky, rum, cognac, armagnac, calvados, liqueurs and many more. This repositioning radically expands the scope of the event, allowing us to reach a much wider audience while preserving the DNA that made the first edition a success: conviviality, discovery, and direct exchange between producers and passionate visitors.

The visitors of the 2025 edition came to explore, immerse themselves and take the time to discover each stand. A curious, engaged audience that takes the time to talk with producers and taste before making their choice. It is in this spirit that we designed a sales system built to never interrupt that experience: purchases are made directly at your stand, and bottles are collected at the exit. Visitors roam freely, hands-free, and continue to discover and buy all the way to the end of their journey.

Building on the lessons of the first edition, we have strengthened what worked while expanding our presence across new channels. Influencers rooted in the Lille scene, specialising in nightlife and mixology, will spread the word to their communities and generate authentic, targeted word-of-mouth. Digital campaigns on Instagram and Facebook will reach a wide audience across the Lille metropolitan area and beyond, complemented by coverage in the region's leading press titles. Our visitor base, built since 2025, will receive exclusive communications to drive early ticket sales. We will also leverage the network of our bar partners to promote the event to their clientele, communities naturally close to the world of spirits and mixology. All of this reinforced by an outdoor advertising campaign in the city in the weeks leading up to the show. And let's not forget an asset we didn't have in 2025: brand awareness. The show now exists in people's minds, and many are already looking forward to the next edition.